Latest Blog Posts

January 22, 2021

Alternative rewards that you could explore for your own brand that provide a more intense path to achieving lasting, enduring customer loyalty.

January 22, 2021

Here’s why compelling emails are vital to staying successful in the whole rewards landscape!

January 22, 2021

Most of the successful brands today use loyalty programs as an effective method for fostering loyalty and growing their market.

January 22, 2021

Best local and international loyalty programs in Singapore and their winning features!

January 22, 2021

Here are four loyalty program trends rocking 2019!

January 22, 2021

Compelling questions that you need to answer in order to gauge the effectiveness of your employee reward systems.

January 22, 2021

Here are seven irritants that may be hurting your program and some tips to prevent this from happening.

January 22, 2021

Exploring the importance of customer segmentation to growing businesses.

January 22, 2021

Keep your brand locked and loaded for 2020 and beyond by taking these stark loyalty marketing trends to heart!

January 22, 2021

Five of the most common myths and misconceptions about loyalty programs that hurt your brand’s chances of growing a loyal following.

January 22, 2021

Loyalty program data are rich with invaluable insights that increase customer experience and enrich your understanding of the market you’re serving.

January 22, 2021

Discover the attractive systems your loyalty programs can run on and ensure returns from your loyal customers!

January 22, 2021

Here’s why personalised customer experience is key to any successful loyalty program and what you can do to ensure your customer’s ongoing loyalty!

January 22, 2021

To maximise enrolment, you should promote your loyalty program aggressively, and here, we present you with some ways to do just that!

January 22, 2021

Although quite common nowadays, there are still general steps to be taken for a loyalty program to succeed. Help your brand grow its community with these steps!

January 22, 2021

Treating a customer’s lifecycle journey as a continuous, ever-evolving voyage helps boost a brand’s sales and turn customers into advocates!

January 22, 2021

See whether influencer marketing is a good fit for your brand so you can seamlessly integrate it to your own strategies!

January 22, 2021

A process highlight that summarises the basics of the three-step STP (segmentation, targeting, positioning) marketing model.

January 22, 2021

Types of customer segmentation groups marketers must familiarise themselves with.

January 22, 2021

Here are a few types of loyalty emails that you can explore to maximise the benefits of email marketing and help your brand increase customer loyalty!

January 22, 2021

Here are some metrics you have to look out for when measuring your customers’ loyalty!

January 22, 2021

What exactly is with tiered loyalty programs and why do users (and brands) gravitate towards this format?

January 22, 2021