Alternative Currencies Shaping Up Modern Loyalty
- Written by jackie_yeo
- 2019-09-05T00:00:00Z
Alternative rewards that you could explore for your own brand that provide a more intense path to achieving lasting, enduring customer loyalty.
Read MoreCompelling Emails Vital to Loyalty Programs
- Written by jackie_yeo
- 2019-06-21T00:00:00Z
Loyalty programs must be coupled with emails in order to refresh people about the value they could get from you. Here’s why compelling emails are vital to staying successful in the whole rewards landscape!
Read MoreCustomers LOVE Loyalty Programs—Here’s Why
- Written by jackie_yeo
- 2019-02-18T00:00:00Z
Most of the successful brands today use loyalty programs as an effective method for fostering loyalty and growing their market.
Read MoreDoing It Right: Best Loyalty Programs in Singapore
- Written by jackie_yeo
- 2019-05-29T00:00:00Z
Best local and international loyalty programs in Singapore and their winning features!
Read MoreFour Loyalty Program Trends 2019
- Written by jackie_yeo
- 2019-06-11T00:00:00Z
Loyalty programs come and go, but keeping your eyes peeled for trends ensure you don’t end up a nobody in the whole customer loyalty landscape. Here are four loyalty program trends rocking 2019!
Read MoreGauge the Effectiveness of Your Employee Loyalty
- Written by jackie_yeo
- 2019-08-16T00:00:00Z
Compelling questions that you need to answer in order to gauge the effectiveness of your employee reward systems.
Read MoreHere’s Why Customers Are Leaving Your Loyalty Pro
- Written by jackie_yeo
- 2019-05-03T00:00:00Z
If customers love the value of additional points and the rewards system, then why are they leaving loyalty programs? Here are seven irritants that may be hurting your program and some tips to prevent this from happening.
Read MoreHow Customer Segmentation Helps Grow A Company
- Written by jackie_yeo
- 2019-07-24T00:00:00Z
Exploring the importance of customer segmentation to growing businesses.
Read MoreLoyalty Marketing Statistics for 2019
- Written by jackie_yeo
- 2019-09-27T00:00:00Z
Keep your brand locked and loaded for 2020 and beyond by taking these stark loyalty marketing trends to heart!
Read MoreLoyalty Program Myths, Busted
- Written by jackie_yeo
- 2019-09-16T00:00:00Z
Five of the most common myths and misconceptions about loyalty programs that hurt your brand’s chances of growing a loyal following.
Read MoreMaximising Your Loyalty Program Data
- Written by jackie_yeo
- 2019-08-22T00:00:00Z
Loyalty program data are rich with invaluable insights that increase customer experience and enrich your understanding of the market you’re serving.
Read More5 Attractive Loyalty Program Types
- Written by syrene_longasa
- 2019-03-28T00:00:00Z
Point-system? Tiered? Or good ol’ gaming? Discover the attractive systems your loyalty programs can run on and ensure returns from your loyal customers!
Read MorePersonalised Customer Experience
- Written by jackie_yeo
- 2019-05-17T00:00:00Z
Personalisation gives off the impression that you’ve put in that extra mile to actually get to know your customers. Here’s why personalised customer experience is key to any successful loyalty program and what you can do to ensure your customer’s ongoing loyalty!
Read MorePromoting Your Brand’s Loyalty Program
- Written by syrene_longasa
- 2019-03-12T10:00:00Z
There’s a tremendous potential for your loyalty program to succeed, but only if you can leverage certain platforms to market its promises. To maximise enrolment, you should promote your loyalty program aggressively, and here, we present you with some ways to do just that!
Read MoreSteps to Building an Effective Loyalty Program
- Written by syrene_longasa
- 2019-02-22T00:00:00Z
Although quite common nowadays, there are still general steps to be taken for a loyalty program to succeed. Help your brand grow its community with these steps!
Read MoreThe Customer Lifecycle Stages
- Written by jackie_yeo
- 2019-08-06T00:00:00Z
Treating a customer’s lifecycle journey as a continuous, ever-evolving voyage helps boost a brand’s sales and turn customers into advocates!
Read MoreThe State of Influencer Marketing in 2019
- Written by jackie_yeo
- 2019-09-19T00:00:00Z
See whether influencer marketing is a good fit for your brand so you can seamlessly integrate it to your own strategies!
Read MoreThe STP Model of Marketing
- Written by jackie_yeo
- 2019-07-22T00:00:00Z
A process highlight that summarises the basics of the three-step STP (segmentation, targeting, positioning) marketing model.
Read MoreTypes of Customer Segmentation Marketers Must Know
- Written by jackie_yeo
- 2019-07-29T00:00:00Z
Types of customer segmentation groups marketers must familiarise themselves with.
Read MoreTypes of Loyalty Emails
- Written by jackie_yeo
- 2019-07-15T00:00:00Z
In this article, we provide a few types of loyalty emails that you can explore to maximise the benefits of email marketing and help your brand increase customer loyalty!
Read MoreWhat Works, What Doesn’t: Measure Customer Loyalty
- Written by syrene_longasa
- 2019-03-26T00:00:00Z
We have quantifiable proof that can help you discover how deep your customers’ loyalties really are; “success markers” that capture what works and what doesn’t!
Read MoreWhy Do Customers Love Tiered Loyalty Programs?
- Written by jackie_yeo
- 2019-08-30T00:00:00Z
Tiered loyalty programs satisfy the inherent human need for exclusivity by engaging them within a fun, exciting gamification framework.
Read More