Alternative Currencies Shaping Up Modern Loyalty

Written by jackie_yeo
2019-09-05T00:00:00Z

Alternative rewards that you could explore for your own brand that provide a more intense path to achieving lasting, enduring customer loyalty.

Compelling Emails Vital to Loyalty Programs

Written by jackie_yeo
2019-06-21T00:00:00Z

Loyalty programs must be coupled with emails in order to refresh people about the value they could get from you. Here’s why compelling emails are vital to staying successful in the whole rewards landscape!

Customers LOVE Loyalty Programs—Here’s Why

Written by jackie_yeo
2019-02-18T00:00:00Z

Most of the successful brands today use loyalty programs as an effective method for fostering loyalty and growing their market.

Doing It Right: Best Loyalty Programs in Singapore

Written by jackie_yeo
2019-05-29T00:00:00Z

Best local and international loyalty programs in Singapore and their winning features!

Four Loyalty Program Trends 2019

Written by jackie_yeo
2019-06-11T00:00:00Z

Loyalty programs come and go, but keeping your eyes peeled for trends ensure you don’t end up a nobody in the whole customer loyalty landscape. Here are four loyalty program trends rocking 2019!

Gauge the Effectiveness of Your Employee Loyalty

Written by jackie_yeo
2019-08-16T00:00:00Z

Compelling questions that you need to answer in order to gauge the effectiveness of your employee reward systems.

Here’s Why Customers Are Leaving Your Loyalty Pro

Written by jackie_yeo
2019-05-03T00:00:00Z

If customers love the value of additional points and the rewards system, then why are they leaving loyalty programs? Here are seven irritants that may be hurting your program and some tips to prevent this from happening.

How Customer Segmentation Helps Grow A Company

Written by jackie_yeo
2019-07-24T00:00:00Z

Exploring the importance of customer segmentation to growing businesses.

Loyalty Program Myths, Busted

Written by jackie_yeo
2019-09-16T00:00:00Z

Five of the most common myths and misconceptions about loyalty programs that hurt your brand’s chances of growing a loyal following.

Maximising Your Loyalty Program Data

Written by jackie_yeo
2019-08-22T00:00:00Z

Loyalty program data are rich with invaluable insights that increase customer experience and enrich your understanding of the market you’re serving.

5 Attractive Loyalty Program Types

Written by syrene_longasa
2019-03-28T00:00:00Z

Point-system? Tiered? Or good ol’ gaming? Discover the attractive systems your loyalty programs can run on and ensure returns from your loyal customers!

Personalised Customer Experience

Written by jackie_yeo
2019-05-17T00:00:00Z

Personalisation gives off the impression that you’ve put in that extra mile to actually get to know your customers. Here’s why personalised customer experience is key to any successful loyalty program and what you can do to ensure your customer’s ongoing loyalty!

Promoting Your Brand’s Loyalty Program

Written by syrene_longasa
2019-03-12T10:00:00Z

There’s a tremendous potential for your loyalty program to succeed, but only if you can leverage certain platforms to market its promises. To maximise enrolment, you should promote your loyalty program aggressively, and here, we present you with some ways to do just that!

Steps to Building an Effective Loyalty Program

Written by syrene_longasa
2019-02-22T00:00:00Z

Although quite common nowadays, there are still general steps to be taken for a loyalty program to succeed. Help your brand grow its community with these steps!

The Customer Lifecycle Stages

Written by jackie_yeo
2019-08-06T00:00:00Z

Treating a customer’s lifecycle journey as a continuous, ever-evolving voyage helps boost a brand’s sales and turn customers into advocates!

The State of Influencer Marketing in 2019

Written by jackie_yeo
2019-09-19T00:00:00Z

See whether influencer marketing is a good fit for your brand so you can seamlessly integrate it to your own strategies!

The STP Model of Marketing

Written by jackie_yeo
2019-07-22T00:00:00Z

A process highlight that summarises the basics of the three-step STP (segmentation, targeting, positioning) marketing model.

Types of Customer Segmentation Marketers Must Know

Written by jackie_yeo
2019-07-29T00:00:00Z

Types of customer segmentation groups marketers must familiarise themselves with.

Types of Loyalty Emails

Written by jackie_yeo
2019-07-15T00:00:00Z

In this article, we provide a few types of loyalty emails that you can explore to maximise the benefits of email marketing and help your brand increase customer loyalty!

What Works, What Doesn’t: Measure Customer Loyalty

Written by syrene_longasa
2019-03-26T00:00:00Z

We have quantifiable proof that can help you discover how deep your customers’ loyalties really are; “success markers” that capture what works and what doesn’t!

Why Do Customers Love Tiered Loyalty Programs?

Written by jackie_yeo
2019-08-30T00:00:00Z

Tiered loyalty programs satisfy the inherent human need for exclusivity by engaging them within a fun, exciting gamification framework.